منابع مشابه
Not Just Sex That Sells: Religious Rhetoric and References in Contemporary Beer Branding
Although explicit references to religion are rare in the marketplace, pictorial representations and rhetoric evocative of religious figures and concepts manifest a unique strategy in contemporary American beer branding. By reflecting societal views, prejudices, and preferences, advertising provides an enclosed narrative of how people think and in turn illustrates the way in which society is str...
متن کاملLaw as Rhetoric, Rhetoric as Argument
Many lawyers lack a basic understanding of the structure and process of legal argumentation. Their limited understanding, which often leads to less than effective advocacy, stems from legal education's failure to make the structure and process of legal argument explicit and systematic. One approach to this problem is to explore the intrinsic relationship of law to rhetoric. Because law and rhet...
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Our first tendency is to look outside Europe when searching for ancient rhetorics that do not follow the Greco-Roman tradition. After all, much of European culture was strongly influenced by Roman culture, especially following the conquests of Julius Caesar in 58-51 BCE and subsequent conquests that brought most of Europe under Roman control. Rome’s civic practices, including variations of Grec...
متن کاملPresidential Rhetoric
While presidents are often credited with agenda-setting powers over the public, empirical support is limited. Important exceptions to this limited evidence were provided by Cohen (1995, 1997) and Hill (1998). They found a link between the content of State of the Union addresses and subsequent pub lic concern about policy problems for the period 1953-1989. Recently Baum and Kernell (1999) demons...
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ژورنال
عنوان ژورنال: The Modern Law Review
سال: 1992
ISSN: 0026-7961
DOI: 10.1111/j.1468-2230.1992.tb02849.x